343 Labs
Education
New York City, USA, and Berlin, Germany
RevOps & CRM, Automation & AI
Interim
Case
·
343 Labs
·
RevOps & CRM, Automation & AI
2.9x click rate on automated upsell journeys, with revenue visible in the CRM for 343 Labs
Executive summary
343 Labs teaches music production in New York, Berlin and online. COM works made the customer data consistent, connected sales from two online shops to the CRM and built automated, AI-supported campaigns on that foundation.
Client
343 Labs
Website
343labs.com
Headquarters
New York City, USA, and Berlin, Germany
Industry
Education (music production school), B2C
Company type
Bootstrapped
Service
RevOps & CRM, Automation & AI
What was delivered
Data cleanup and lifecycle model, Shopify to CRM revenue sync, UTM tracking, automated sales and lifecycle journeys, email deliverability, AI newsletter agent
Teams in scope
Marketing, Sales, Admissions
Model
Interim
The situation
Years of growth had left 343 with a broad tool stack and legacy data that nobody fully trusted. Leads, buyers and alumni sat in one flat set of statuses, orders from two online shops did not reach the CRM cleanly, and no one could say which campaign led to which sale. Follow-ups and newsletters were written by hand, and the team heard that emails were landing in spam.
The approach
Data the team can trust.
We cleaned the legacy data in HubSpot and introduced lifecycle stages and lead statuses that tell sales where every contact stands. A suspected duplicate problem in the orders turned out to be two shops numbering from the same start, which saved a costly cleanup and cleared the way for repeat-buyer segments.
Revenue becomes visible.
Both Shopify stores now sync orders into HubSpot, with products, discounts and status on the contact. UTM tracking carries every campaign into the shops, so marketing can follow a click to a session and an order. Payments, forms and the course system feed the same record, with AI moving data between tools that have no native connection.
Campaigns run on the data.
Sales follow-ups run in HubSpot, and SendPulse journeys handle welcome, course interest, lifecycle and upsell, timed to each student's stage. Email warming and authentication brought deliverability back. An AI agent drafts the event newsletter from several sources, cutting production from three hours to 30 minutes.
Two key figures
2.9x
click rate for the automated upsell journey vs a manual upsell send, October 2026
−83 %
production time per event newsletter with the AI agent
343 now runs on one consistent customer record, with revenue from both shops visible in the CRM and campaigns measured against sessions and orders. The automated upsell journey, which reaches students one week before their course ends, earns 2.9 times the click rate of a one-off manual upsell. Emails reach the inbox again, and the team spends a fraction of the time on its newsletter.
Tools in use
HubSpot
SendPulse
Heymarket
Shopify
Zapier
Claude
