Bridgewave
Real estate investment
Berlin, Germany
Q2 2026
RevOps & CRM, Automation & AI
Retainer
Case
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Bridgewave
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RevOps & CRM, Automation & AI
An investor newsletter built on audience analysis lifts clicks 52 % and nurtures Bridgewave's long sales cycles
Executive summary
Bridgewave sells real estate investments to private investors over sales cycles of several months. COM works defined who the newsletter is for and what they care about, built the strategy around it and automated production with AI.
Client
Bridgewave
Website
bridgewave.co
Headquarters
Berlin, Germany
Industry
Real estate investment, B2C
Company type
Angel funded
Service
RevOps & CRM, Automation & AI
What was delivered
Audience and content analysis, newsletter and content strategy, tone of voice skills, AI production system, team handover
Teams in scope
Marketing, Management
Model
Retainer
Quote
Daniel Kollmann
Founder, Bridgewave
The situation
Bridgewave's investors take months to decide, and the newsletter is the channel that keeps them close in between. With shrinking capacity in the team, the newsletter lost its rhythm: issues went out irregularly, without a clear line on whom they addressed or why. The founder wanted a channel that builds community and moves investors toward a decision, without adding headcount.
The approach
The newsletter speaks to a defined investor.
We analysed the subscriber base in three circles, from first interest to active investor, and worked out which topics each circle cares about. That became six content pillars, from investor spotlights to project news, market insights and events.
Community drives the sales cycle.
The strategy ties every issue to a next step: webinars, lunch and network meetings and dinners, registered through Luma and announced in the newsletter. Each edition carries a fixed structure from editorial to market news, so readers know what to expect.
AI keeps the rhythm with little capacity.
The style canon with its anchors and anti-patterns became rules an AI agent applies to copy, tone of voice and structure. A dry run on the June issue caught a factual error in a guest profile, so a fact check became a fixed step. The team received the agent with a draft-only mode that sends to a test list first.
Two key figures
+52 %
click rate on the first issue built on the new audience analysis, vs the Q1 average
0.77 %
unsubscribe rate, the lowest of 2026
Bridgewave's newsletter goes out every month again, on a strategy the team can follow and a production system it runs itself. The first issue planned from the audience analysis and content pillars, with AI speeding up production, lifted the click rate 52 % above the first-quarter average and recorded the lowest unsubscribe rate of the year. Readers stayed engaged while the effort behind each issue dropped.
Tools in use
Claude Cowork
Brevo
Luma
