Deep Tech Momentum
Deep tech events
Berlin, Germany
Go-to-Market
Interim
Case
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Deep Tech Momentum
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Go-to-Market
3.4x click-through rate on LinkedIn ads for Deep Tech Momentum in a three-month growth sprint
Executive summary
Deep Tech Momentum brings Europe's deep tech founders, investors and corporate leaders together at DTM25. As interim growth lead, COM works ran a three-month sprint across brand, paid and organic social, media and outreach to fill the event with the right audience.
Client
Deep Tech Momentum
Website
deeptech.build
Headquarters
Berlin, Germany
Industry
Deep tech events and marketplace, B2B
Company type
Angel funded
Service
Go-to-Market
What was delivered
Growth strategy, LinkedIn performance and thought leader ads, organic social, rebrand and website launch (with Studio Schafstall and Luisa Marchiori), media buying, outreach and email deliverability, newsletter content
Teams in scope
Marketing, Partnerships, Management
Model
Interim
The situation
Deep Tech Momentum sells an invite-only conference to three audiences at once: early-stage founders, investors and corporate innovation leaders. Three months before DTM25, the brand did not yet reflect its premium position, LinkedIn ads reached many people but few clicked, and outreach ran through several tools on one domain, with emails landing in spam at large mail providers.
The approach
A brand that matches the audience.
Together with Studio Schafstall and Luisa Marchiori we relaunched the brand and the website around one message, Europe's deep tech renaissance, and built the copy guidelines every team used from then on. A launch article in Sifted carried the new positioning into the investor and founder scene.
Ads and content that earn the click.
We rebuilt the LinkedIn campaigns per audience and added thought leader ads from the founders' own profiles. Organic posts followed a content plan with speaker, investor and startup announcements, built on concrete proof points such as the selection rate and the capital in the room.
Outreach that reaches the inbox.
Founder, investor and partner outreach ran as coordinated sequences across departments. When ticket links landed in spam, we set up email authentication on the main domain and moved outreach to a cleaner sending setup, with a reactivation sequence for founders who had applied but not booked.
Two key figures
3.4x
click-through rate on LinkedIn ads, before the sprint vs late March 2025
3x
organic clicks on the company page, January vs March 2025
Deep Tech Momentum went into DTM25 with a new brand, a working paid and organic engine on LinkedIn and an outreach setup that reaches the inbox. The LinkedIn ads reached 3.4 times the click-through rate of the weeks before the sprint, and organic clicks on the company page tripled. The event brought together more than 350 founders, 200 investors and 100 corporate leaders. The gains reflect the full package of rebrand, media and campaigns.
Tools in use
LinkedIn Campaign Manager
LinkedIn Sales Navigator
Attio
Instantly
beehiiv
Canva
